The current ePrivacy Directive regulating electronic communications that covers the rules on cookies and e-marketing will be replaced soon by the ePrivacy Regulation. The full name is: ‘Regulation of the European Parliament and of the Council concerning the respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/58/EC’ (‘Regulation on Privacy and Electronic Communications’). Its final content and the effective date is not known at this time, but a draft was published in early 2017, which is not expected to change substantially before it becomes applicable. Although the ePrivacy Regulation was supposed to be published together with the General Data Protection Regulation (GDPR), the final draft is expected in 2019.
